Sponsor introduces himself: asics

The asics story

ASICS. A name with a meaning. Kihachiro Onitsuka founded ASICS in 1949, shortly after returning from the Second Sino-Japanese War. He was convinced that with movement you could lift the spirit of man. His goal was to help his people recover from the war.

ASICS stands for ‘Anima Sana In Corpore Sano’, or ‘a healthy mind in a healthy body’. We believe in the positive effect of sport on both the body and the mind.


Continuous improvement of design (the Kaizen philosophy), by combining science with unique materials, with the aim of developing perfect products and ultimately making the world a better place through movement and sports.

ASICS & NN Marathon Rotterdam

At ASICS, we strive to support all runners with the best possible products. Regardless of talent, experience and level. Above all, we want to inspire as many people as possible to go running and thus achieve a sound mind in a sound body.

We see the long-term collaboration with the famous NN Marathon Rotterdam as a great opportunity to reinforce these ambitions.

Running Never Felt Better

ASICS offers a suitable shoe for every type of runner. For the starting runners, the experienced runners, the neutral runners, the fastest runners.

So whether you are running your very first marathon or have already run several. Aiming a time under 3 hours or aiming mainly on finishing, regardless of the time – our new ASICS Running collection has the right and most comfortable shoe for every type of runner. For both race- and training sessions.