From this year onwards, Chiquita is the proud official banana sponsor of the NN Marathon Rotterdam. Chiquita bananas will provide tens of thousands of runners with a healthy energy boost during and after their race.
The partnership underlines Chiquita’s commitment to sport, vitality and supporting participants in achieving their personal goals. Bananas are a popular snack among runners, as they naturally contain a high level of carbohydrates that deliver quick energy during exercise. In addition, they are rich in essential vitamins and minerals such as potassium, which helps prevent muscle cramps and supports proper fluid balance. A Chiquita banana during or after the race is therefore not only tasty, but also offers many nutritional benefits.
Peter Bolijn, Senior Marketing Manager Chiquita Benelux, says: “Bananas and running go hand in hand. Our bananas are a natural source of energy for athletes, from beginners to professional runners. At top events such as the NN Marathon Rotterdam, we want to highlight our natural connection with sport and give runners that extra push to achieve their personal best. It’s no coincidence we call Chiquita bananas ‘likely the best snack ever.’”
Chiquita bananas will be distributed along the marathon course of the NN Marathon Rotterdam. In addition, Chiquita will set up a dedicated cheering zone along the route, where enthusiastic supporters will motivate runners even more. Here, the well-known Chiquita bananas will be handed out as a healthy encouragement, giving every participant an extra energy boost to get the best out of themselves. After the finish, Chiquita bananas will also be available for runners.
